量化

Innovation by itself leads nowhere. It needs to be quantified.

For example, how would you know that changing the words you use to greet an incoming customer produced a 16 percent increase in sales unless you quantified the impact of those words by

1) counting the number of selling opportunities you had,

2) counting the number of people who purchased

3) determining the unit value of the sales?

These numbers enable you to determine the precise value of your innovation.

How would you know that wearing a blue suit had a specific monetary impact on your business unless you quantified that impact?
The answer is obvious; you wouldn't.

Few companies DO quantifu such things, even those that believe in quantification. Because few believe that such apparently insignificant innovations are really that important!


The E-Myth, Michael E. Gerber